In plain English: Rook is the first business consultant your stand can afford. It reads your whole operation, online to in-person, finds exactly where customers and dollars leak out, and hands you the play to plug the biggest one. The day-ahead forecasting comes later, once it knows your numbers.
Five leaks. About $3,000 a month walking out the door.
Nothing here is a forecast. Every leak below is already sitting in the numbers you have today, online and at the stall. We found where the money walks out, and the play to stop it.
L1
Your online following never reaches the stall. ~320 found you on Instagram last month; 6 walked up at the market. The path from follow to buy is the biggest leak.
~$700/mo
L2
Samples don't come back. 1 in 4 who taste buy that day; only 1 in 12 ever reorder. Nothing follows them home.
~$400/mo
L3
12 regulars went quiet. They bought 4+ Sundays straight, then stopped. No standing order caught them.
~$1,900/mo
L4
Calabasas drains the calendar. 6 hours for $57/hr while Mar Vista returns $182/hr. Same gel, same van.
+ 4 hrs/wk
L5
The second sale never gets asked. 1 in 3 say yes to the add-on when asked. Nobody's asking.
AOV +30%
→
The play: plug the regulars first. One afternoon of texts and a standing order closes most of the leak this week.
start here
· end of report ·play chess.R.
Connects everything you already use.
THE BRIDGE · ONE PICTURE NO SINGLE APP CAN SEE
+ your POS & reviews
→Rook→one page that matters
Your sales, your store, your DMs and your reviews each tell a sliver of the story. Rook ties them into one picture no single app can see, then reads it for you and sends the move. The bridge is the moat. The one-page brief is the product.
How Rook reads your whole funnel.
§ 01 · ONE FUNNEL · READ OVERNIGHT · ONLINE TO IN-PERSON
a1 · the full funnel
It follows one customer, end to end.
The follow, the click, the stall, the reorder: one journey, not four apps that never talk.
01
b2 · the real math
It counts the costs nobody counts.
Drive, stall fees, hours, cash folded back in, then every market ranked by real profit per hour.
02
c3 · the long memory
It remembers who's drifting away.
Months of buying rhythm read in seconds, so a regular going quiet gets caught before you'd notice.
03
d4 · the table read
It learns what sells with what.
Which add-on lands, which bundle moves, which words close, all tested on your own buyers.
04
e5 · the bench
It scores every seller, by name.
Per-person close rates, so your best closer's lines become the whole stand's script.
05
f6 · the bridge
It ties the booth to the browser.
Sunday's first-time buyer and Monday's online order are one person, so you see which markets feed the site.
06
g7 · execute
Growth +
And on higher tiers, it makes the moves too.
Subscriptions, texts, reviews, DMs, loyalty, ads, your store and content: built and run for you.
07
h8 · the forecast
over time
The day-ahead calls come later, once it knows you.
Forecasting takes months of your own history. Rook plugs today's leaks first, then learns to call demand and your best days.
08
Your website, turned into a CRM(Customer Relationship Management).
§ 02 · WHO'S BUYING, BROWSING, AND GHOSTING YOU
Your Shopify or Squarespace already knows more than you do: who visited, what they looked at, who bought once and vanished. Rook reads it as a customer list, not a storefront, and stitches every online click to the face at your stall. One person, one record, across Instagram, the website, the stall and the reorder.
Warm leadsThe browsers who never bought. The 40 people who viewed your bestseller three times and stalled at checkout. One message converts the ready ones.
Win-backsCarts and quiet regulars, caught. Abandoned checkouts and online buyers who've gone silent, each with the exact text that brings them back.
Zero setupThe CRM you didn't build. No data entry, no software to learn. It assembles itself from the tools you already run, and updates itself every night.
Big DTC (direct-to-consumer) brands pay a team to run a CRM like this. Rook hands the same edge to a one-van stand, with no software to learn.
Why text wins.
Email gets filtered, buried, and deleted unread. A text doesn't. It lands on the one device every customer keeps within reach, gets opened within minutes, and stays in the thread until it's acted on. That's why Rook leads win-backs and reminders with SMS (text messaging), not email. It's the one message that actually gets seen.
Without Rook · one square at a time
You play checkers.
Watch only the cash drawer at close
See followers climb while sales don't
Win a new customer and never hear back
Drive to every market out of habit
Ring up one when they'd have bought two
black to move
With Rook · the whole board
You play chess.
See the whole funnel, online to stall
Know which followers actually buy
Turn a first-time buyer into a standing order
Keep only the markets that pay per hour
Plug the biggest leak before the weekend
white to move
vs
The tier board.
§ 03 · NO LOCK-IN · CANCEL ANYTIME
Every tier answers one question: how much you want Rook to do. We look → we tell you → we do it → we own it.
Start free
♙
Free Report
We look.
$0/once
A one-page audit of where your business leaks money, online to in-person. Handed to you at your stall. Proof we can see what nobody's telling you.
One full leak report, online to in-person
Your biggest leak named, with the fix
Read-only connection, one tool
Delivered at your next market
Most go live here
♘
Insights
We tell you.
$149/mo
+ one-time $750 setup
Rook connects every tool you use and keeps your leak report live, plus the numbers behind each fix. You still run the stand. You just run it with the lights on.
All your tools connected into one picture
Your live leak report, online to stall
The customer CRM: warm leads & win-back lists
Profit-per-hour by market
Regulars-to-subscription list
Day-ahead forecasting as your data builds
Done-for-you
♜
Growth
We do it.
$1,500/mo
Rook stops advising and starts moving pieces: done-for-you execution on the leaks you'd never get to yourself.
Everything in Insights
Subscriptions & loyalty, built & run
Win-back & welcome texts (and email)
Review requests & reputation, handled
Instagram DMs & comments, auto-answered
Bundles, coaching scripts & your online store
Monthly content, made for you
$750 setup waived
♛
Scale
We own it.
$3,500/mo
Or go performance-based, we only win when you do. Your whole growth engine, run across markets and channels.
Everything in Growth
Paid ads (Meta & Google), managed
Referral program, launched
Multi-market expansion & wholesale outreach
The live Rook Dashboard, included
A monthly revenue target we own
Optional add-on
The Rook Dashboard most never ask
The live, unified view of every connected tool in one screen, for the operator who wants to dig in themselves. Off by default, on purpose: Rook is built to read your data for you, not hand you one more thing to check. But the moment you want it, it's there.
Where to start: take the free report, then most vendors go live on Insights and run the stand with the lights on. Step up to Growth when you'd rather we did the work, and Scale when you want us on the hook for the number. Insights pays for itself the first time Rook turns one regular into a standing order.
Annual: two months free on Insights · Setup waived on Growth & Scale · No lock-in, cancel anytime
Built by Justin, a mechanical engineering student by trade and a systems engineer by passion. He started Rook after watching great vendors leave money on the table they'd already earned, online and at the stall. So it leads with the leaks you can prove today, and earns the day-ahead forecasting later, once it knows your numbers.
Reach him straight at justin.koshakk@gmail.com. Tell him you read the report.
He also called it straight: you can't forecast a Sunday without months of data. He's right, so we don't. Real before-and-after numbers publish when the case study drops.
The Connection
Read-only. We never see a password. Never touch your money. Switch Rook off in one click and we're gone the same minute. Nothing recorded, nothing kept.
Mostly cash? Connect Square for cards, add a daily cash total, and Rook sees the whole stand. On Clover, Toast or Zettle, or pen-and-paper? You still get your free report.
§ 04 · endgame
Your move.
↓ we'll have your first leak report ready by next Sunday ↓
no card · no call · written by humans, not a robot · hello@rookformarkets.com
